Impact Data, proudly supporting the next generation of hospitality professionals at William Angliss Institute.

Posted on October 4, 2017 by Sarah Franklyn

Melbourne based tech company, Impact Data is pleased to support hospitality students at William Angliss Institute with access to its latest software.

Students will access Impact Data’s SmartShift rostering tool to help complete their studies in learning how to effectively roster staff. Students studying the Diploma and the Advanced Diploma in Hospitality Management, will use SmartShift to learn and be evaluated by the Institute on their ability to use a software platform to design a roster that adheres to Awards rules and is costed against forecasted sales.

This skill is critical to ensure students work within the financial restraints and realities of running a hospitality venue and Impact Data is pleased to assist by providing access for each student.

SmartShift is a data driven rostering tool that uses data such as sales to forecast the staff required to run an establishment. Used by industry heavyweight Grill’d and recently rolled out to Magic Hand Carwash, SmartShift is a time saving tool that has strong governance controls to ensure staff are paid correctly and rosters are created within Award rules.

Impact Data CEO, Lachlan Opray said: ‘William Angliss Institute is a critical partner to the hospitality industry, by providing the future employees to an industry that we work closely with. We are proud of our long history of supplying marketing and rostering services to the hospitality industry and feel that this support is our way to help give something back.’

Manager-Centre for Tourism and Hospitality Cary Warren at William Angliss Institute said: ‘Teachers will be able to toggle on the award interpretation function to test students rosters against award rules. This will save the teachers a huge amount of time rather their manual evaluation of the built roster against their knowledge of the award. It’s a great outcome for students to be exposed to a tool that they could use in the future, for teachers to improve productivity and for the Institute to receive this type of practical support from industry’.

ABOUT IMPACT DATA

Impact Data is one of Australia’s quiet success stories started in 2000 by a bunch of entrepreneurial friends who remain in the business today. Fast forward to 2017 and the development of a suite of products and services help business wherever they are on their marketing and automation journey. From the beautifully simple but incredibly powerful email, SMS and social marketing platform TalkBox and the data driven rostering tool SmartShift, to a predetermined package perfect for industry verticals such as clubs, restaurants and golf clubs or a whole of business solution incorporating solutions and service. Check www.impactdata.com.au for details.

ABOUT WILLIAM ANGLISS INSTITUTE

Established in 1940, William Angliss Institute is the specialist training provider for foods, tourism, hospitality and events industries. Offering short courses, certificates, diplomas, bachelors and master degrees, William Angliss Institute enrols approximately 18,000 students annually.
William Angliss Institute also conducts compliance and industry training with flexible learning solutions and training delivery options to suit the needs of organisations across Australia. Offshore, international partnerships continue to grow with training programs delivered globally. For more information visit www.angliss.edu.au

IMPACT DATA SIGNS UP TO PARTNER WITH AHA (VIC)

Posted on August 29, 2017 by Sarah Franklyn

Impact Data a long term supplier to the hospitality space is pleased to announced that we have signed on to become a partner of AHA (Vic), the hospitality industry’s peak body.
Impact Data has been working with hospitality companies since it’s inception in 2000 and in fact was created in part to satisfy a gap in the market to send bulk SMS messages on behalf of pubs and bars to build traffic. Fast forward to 2017, and we are still helping venues build their database and communicate to their customers but now we offer much more.
Some of the challenges that we have seen facing venues have prompted Impact Data to build automated marketing packages to better build their database and keep customers engaged and visiting more often and we are keen to work with the AHA and it’s members to build marketing solutions that deliver a significant return on investment.
‘Impact Data has been working with Victorian hotels for nearly 20 years and over that time we have seen a number of challenges faced by the industry. What hasn’t changed, is that key partnerships and organisations like the AHA, provide a valuable platform for the industry and suppliers to come together and work together for better outcomes. With the new packages we have developed specifically for the industry, we felt that a partnership with AHA (Vic) was an effective way to engage the industry to get feedback and access to influencers and key decision makers’ said Sarah Franklyn, Director of Sales and Marketing at Impact Data.
‘It’s only early days but already the AHA (Vic) team have provided invaluable advice about specific challenges faced by their members and this is helping to shape how we develop our packages, ‘ Sarah noted.
AHA (Vic) General Manager, Mike Barouche said ‘It’s great to see that industry veterans like Impact Data derive real value in partnerships like the AHA. Our work to bring people in the industry together in valuable forums such as Pubs, Pots & Profits and our forums are a real opportunity for a sharing of knowledge and ideas between hoteliers and suppliers and we know our corporate partners value this highly’.

Impact Data – one of Australia’s quiet success stories started in 2000 by a bunch of entrepreneurial friends who remain in the business today. Fast forward to 2017 and the development of a suite of products and services help business wherever they are on their marketing and automation journey. From the beautifully simple but incredibly powerful email, SMS and social marketing platform TalkBox and the data driven rostering tool SmartShift, to a predetermined package perfect for industry verticals such as clubs, restaurants and golf clubs or a whole of business solution incorporating solutions and service. Check www.impactdata.com.au for details.

AHA (Vic) – For more than 150 years AHA (Vic) has provided industry leadership, lobbied on members’ behalf and promoted best practice in hotel management, with a commitment to effective communication with members. AHA (Vic) actively contributes to the development and growth of tourism and tourism-related industries. See http://www.ahavic.com.au for more details.

IMPACT DATA AND JETSTAR EXTEND THEIR PARTNERSHIP.

Posted on May 8, 2017, updated on May 15, 2017 by Sarah Franklyn

Since April 2012, Impact Data has been the business providing the critical text messages Jetstar passengers receive about their flight details, and this partnership has been extended under a new multi-year agreement.
In fact, since the beginning of the relationship Impact Data has delivered tens of millions of messages to Jetstar customers.
As a low cost airline, Jetstar needs to find innovative ways to deliver excellent customer service while carefully managing cost. That’s why the airline worked with Impact Data to pioneer the ability for customers to receive booking details via text message.

‘Jetstar is an important client for Impact Data as it speaks to our heritage as an SMS marketing tool and our subsequent value-added work on this project to develop and implement what was to become the core strategy of our business, which is communications automation and leveraging our applications for operational efficiency,’ said Impact Data CEO Lachlan Opray.

‘Today Impact Data has over 2,000 clients using our technology to connect more effectively to customers and staff through our TalkBox communications platform, with some also improving their operations with our smart rostering tool SmartShift. We support these applications with our deep understanding of data and how it drives consumer behaviour and smarter business operations’ noted Opray.

‘We are thrilled to continue our strong partnership with Jetstar and look forward to another 3 years of helping them connect to their passengers’.

The Jetstar Group – Jetstar’s mission is to offer low fares to enable more people to fly to more places, more often. Since we launched in Australia in 2004, we’ve carried more than 200 million passengers.
We have one of the Asia Pacific’s largest low fares networks by revenue. Jetstar-branded carriers operate more than 5,000 flights a week to more than 80 destinations.
The group consists of: Jetstar Airways, Jetstar Asia Airways, Jetstar Pacific Airlines and Jetstar Japan.

For more details please contact Sarah Franklyn, Marketing Manager at Impact Data on 0417 559 852 or at sarah.franklyn@impactdata.com.au

Purple WiFi Customers Rejoice, There Is Lots To Celebrate!

Posted on April 26, 2017, updated on May 4, 2017 by Sarah Franklyn

Big news for customers who use Purple WiFi to add value to their business. With a new partnership between key Australian Purple WiFi reseller FLEXdata Solutions and Impact Data, your guest WiFi can be the most powerful marketing tool your business has ever seen!

Impact Data has been working With Purple WiFi resellers in the UK to develop an automated marketing program based on guest WiFi data and is now excited to bring it to Australia.

‘Impact Data is thrilled to announce we are working closely With Purple WiFi specialist FLEXdata to help their customers add value to what is already a fantastic service’ said Impact Data CEO Lachlan Opray. ‘With our Impact Data WiFi Package paired with the details of guests logging onto your guest WiFi, we can identify your best customers based upon frequency and duration of visits. We can then send them a voucher to encourage repeat visits. Basically we can help you build a database of your most valuable customers whether you have a loyalty program or not…and we can get them coming back more often,’ Opray said.

‘Here at FLEXdata, we know we offer our clients premier guest WiFi services and now with Impact Data, our customers can get even greater value for their investment’ said Troy Coker, Director and General Manager of FLEXdata.

‘WiFi is a valuable part of many hospitality, retail and destination businesses. Now this data has even more power to drive your customer marketing without our clients needing to lift a finger!’ he said.

For more information on using your Purple WiFi to drive your customer marketing contact Impact Data at hello@impactdata.com.au or on +61 3 9827 7790