Since April 2012, Impact Data has been the business providing the critical text messages Jetstar passengers receive about their flight details, and this partnership has been extended under a new multi-year agreement.
In fact, since the beginning of the relationship Impact Data has delivered tens of millions of messages to Jetstar customers.
As a low cost airline, Jetstar needs to find innovative ways to deliver excellent customer service while carefully managing cost. That’s why the airline worked with Impact Data to pioneer the ability for customers to receive booking details via text message.

‘Jetstar is an important client for Impact Data as it speaks to our heritage as an SMS marketing tool and our subsequent value-added work on this project to develop and implement what was to become the core strategy of our business, which is communications automation and leveraging our applications for operational efficiency,’ said Impact Data CEO Lachlan Opray.

‘Today Impact Data has over 2,000 clients using our technology to connect more effectively to customers and staff through our TalkBox communications platform, with some also improving their operations with our smart rostering tool SmartShift. We support these applications with our deep understanding of data and how it drives consumer behaviour and smarter business operations’ noted Opray.

‘We are thrilled to continue our strong partnership with Jetstar and look forward to another 3 years of helping them connect to their passengers’.

Impact Data – one of Australia’s quiet success stories started in 2000 by a bunch of entrepreneurial friends who remain in the business today. Fast forward to 2017 and the development of a suite of products and services help business wherever they are on their marketing and automation journey. From the beautifully simple but incredibly powerful email, SMS and social marketing platform TalkBox and the data driven rostering tool SmartShift, to a predetermined package perfect for industry verticals such as clubs, restaurants and golf clubs or a whole of business solution incorporating solutions and service. Check for details.

The Jetstar Group – Jetstar’s mission is to offer low fares to enable more people to fly to more places, more often. Since we launched in Australia in 2004, we’ve carried more than 200 million passengers.
We have one of the Asia Pacific’s largest low fares networks by revenue. Jetstar-branded carriers operate more than 5,000 flights a week to more than 80 destinations.
The group consists of: Jetstar Airways, Jetstar Asia Airways, Jetstar Pacific Airlines and Jetstar Japan.

For more details please contact Sarah Franklyn, Marketing Manager at Impact Data on 0417 559 852 or at

Purple WiFi Customers Rejoice, There Is Lots To Celebrate!

Big news for customers who use Purple WiFi to add value to their business. With a new partnership between key Australian Purple WiFi reseller FLEXdata Solutions and Impact Data, your guest WiFi can be the most powerful marketing tool your business has ever seen!

Impact Data has been working With Purple WiFi resellers in the UK to develop an automated marketing program based on guest WiFi data and is now excited to bring it to Australia.

‘Impact Data is thrilled to announce we are working closely With Purple WiFi specialist FLEXdata to help their customers add value to what is already a fantastic service’ said Impact Data CEO Lachlan Opray. ‘With our Impact Data WiFi Package paired with the details of guests logging onto your guest WiFi, we can identify your best customers based upon frequency and duration of visits. We can then send them a voucher to encourage repeat visits. Basically we can help you build a database of your most valuable customers whether you have a loyalty program or not…and we can get them coming back more often,’ Opray said.

‘Here at FLEXdata, we know we offer our clients premier guest WiFi services and now with Impact Data, our customers can get even greater value for their investment’ said Troy Coker, Director and General Manager of FLEXdata.

‘WiFi is a valuable part of many hospitality, retail and destination businesses. Now this data has even more power to drive your customer marketing without our clients needing to lift a finger!’ he said.

For more information on using your Purple WiFi to drive your customer marketing contact Impact Data at or on +61 3 9827 7790