Marketing Advice

Reach every customer in your contact list with this one simple trick

If you are only sending email communications, you could be neglecting a significant number of customers. Are your staff are busy and only capture mobile numbers when taking bookings? Or, Does the sign-up process in some of your business systems only require mobile? You may have a number of contacts who can only be reached […]

Choosing the right booking partner

Choosing the right booking partner is critical for your business.  A system that allows customers to book easily with added features that benefit your business can help you get more bookings, more often.  We work together with a range of booking partners to help your business stay connected with customers after they have visited you.  […]

Case study – The Chesterford Group

The Chesterford Group,  connecting with their customers to boost sales by £15,000 The Chesterford Group, a rapidly growing chain of fish and chip outlets recently trialled Impact Data’s automated customer retention solution in 10 sites.  Our series of email and SMS messages set up to surprise & delight and reward customers, increased sales by almost […]

New to TalkBox – Emojis in SMS

In TalkBox, you can now add emojis in the body of your SMS.  🥳 Emojis take the form of the infamous yellow smiley🙂 or icons that represent actions🕺🏻, emotions😂 and objects 🍉. Emojis are a fun way to make your message stand out and boost engagement. Why use emojis? Capture your customer’s attentionIncrease engagement and clickthrough […]

How to build your contactable database & carded play

Get more from your loyalty program by improving contact-ability and carded play rates. Your loyalty program should provide insights into who your best customers are and the effectiveness of your loyalty membership offering. However many gaming venues face the challenges of members who are not contactable; those who did not provide a valid email or […]

‘Likes’ don’t get bums on seats – Why your business needs more than social media

Social media is an essential part of your marketing strategy but likes and shares don’t often convert into paying customers. Constantly changing algorithms, challenges in ‘stopping the scroll’ or simply posting at the wrong time, could mean that your customers don’t see your beautifully crafted content. So, how do you reach customers directly, ensure your […]