Net Promoter Score (NPS) is a benchmark used to measure customer loyalty and satisfaction from an interaction with your business. It asks customers not to score the business, rather to rate their likelihood to recommend the business to a friend. It is calculated based on responses to a single question: ‘how likely would you be […]
The UK government has acted to force hospitality businesses to capture details of customers from September 14 to allow for track and tracing for COVID-19. This action which has been optional until now means it’s time to get your business sorted. Impact Data is here to help with our application VisitSafe. Impact Data, created VisitSafe […]
Use SMS to boost sales during the governments Eat Out to Help Out scheme.
One of the real challenges in making your digital marketing compelling is having great images. Images that reflect the food and drinks that your business actually sells and to help drive customers to order from you. Adding beverages to your basket can attract significant margin and increase your basket size. Both of which are incredibly […]
Authorities are advising we should avoid large public gatherings as an effective measure to contain the spread of COVID-19. Just this morning the Australian Grand Prix was cancelled following this same advice. Containing the spread of the virus is particularly relevant in the club and gaming sector given the risk to the senior members of […]
With the unfolding COVID-19 situation, world authorities are working hard to protect communities. In these times following health advice and keeping individuals safe is the priority. The most critical advice is if you or your staff are unwell then do not present for work. Airlines such as Qantas and British Airways have shown good leadership […]
Gone are the days that you simply create a great space, hire a good barista or handsome bartender, open the doors and expect business to keep coming in day after day. Hospitality venues across Australia are still using old tools to operate in a completely new marketplace. In the current climate, businesses can’t afford to […]
Our Operations director Mark Tunstall talks to PROPEL about the benefits of an engaged audience. Engaging customers ‘boosts voucher redemption and marketing responses’: Restaurant and bar operators with an engaged customer base achieve a voucher redemption rate of more than 15% compared with the market average of 10%, according to a study by Impact Data. […]
Great news, Impact Data now integrates with Now Book It. Your booking data can now automatically be pushed into your TalkBox account and our powerful analysis tools, ‘Pipeline’ and ‘Enlight’ work to discover the opportunities in your data.
In more than a decade of developing database marketing software, I’ve never been so excited. Gone are the days of capturing customer data via the fishbowl at the end of the bar or guests signing up to membership programs with pen and paper – a slow and steady approach that would often generate an illegible […]