The Great Data Game – Webinar To celebrate the new partnership between QikServe and Impact Data will be presenting ‘The Great Data Game’ in a webinar on Thursday 11th March at 11am UK GMT Data played well, will benefit a business by driving revenue and provide a window into customer behaviour. While most of brands do […]
While the circumstances around travel have drastically shifted, guest expectations and property operating goals remain the same; we just have to take a slightly different approach in order to reach them. In an event co-hosted by Peter Ferris, Chief Sales & Marketing Officer and Mitchell Nunis, Head of Global Marketing Strategy from RMS Cloud, discover […]
Think email marketing is dead? Think again! Let’s be honest, it’s not a new headline as the demise of email marketing has been anticipated by a few for some time. 2020 proved that it’s hardly dead, but rather a vital tool that helped many businesses survive, and some even flourish, during the turbulent period brought […]
Here are our top tips 1.Clearly define your value proposition for members Points, visits, mystery rewards…all have their place, so determine what is going to work for your business at the core of the loyalty program offering. PRO TIP: can your staff articulate the key benefits of membership in a few seconds? E.g. One point […]
Did you know on average 80% of customers don’t return to a business, even if they have joined a database? Whether your business has a customer database or a full-blown loyalty program, the key is to define your customer engagement strategy and execute it well for every customer. There are four parts to a successful […]
You are busy now, that is great! But what if you could use the traffic you have during this time to give a quieter period a boost? Imagine in six months time if you could drive sales on a slow day when you need it most? Well, here’s how; Capture every customer. Do you have […]
Remove the confusion and let them know you are open The tiered system that comes in to play on December 3rd may mean changes for your business. It’s important to let your customers know if you’re open and to what degree. Clear and regular communications will remove any confusion that may affect whether a customer […]
Black Friday and Cyber Monday, is the biggest shopping weekend of the year and the unofficial kick-off of the festive shopping season. The four-day retail event traditionally starts with an in-store bargain hunt, ending with an online ‘click frenzy.’ Despite the changes, restrictions and economic uncertainty, with the right strategy in place businesses can use […]
– 2020 Report – Greater personalisation and data-driven targeting has helped businesses using TalkBox to stay connected with their customers and keep them coming back. This clever use of customer information has contributed to a more engaged audience and higher open rates. Our analysis shows customers are listening and want to hear from your business. […]
Case Study – Lord of the Fries NZ Lord Of The Fries opened their first New Zealand store in 2016, overthrowing the traditional model of ‘fast food’ serving up ethically and sustainably sourced meals and snacks. Contrary to the 1950s namesake novel, there is no ‘spilling of the blood.’ Lord of the Fries celebrates a […]