Keep your customers safe with a free tool from Impact Data – VisitSafe

Introducing VisitSafe, a free tool designed to help re-open your business confident you’re keeping the community safe. A contactless way to safely record and store customer visits to meet government requirements for COVID-19 contact tracing. 

Powered by Impact Data the team behind the clever marketing application TalkBox, VisitSafe is a completely free service for all businesses that can be set up in under 1 minute. Records will be accessible and securely stored then automatically deleted after 28 days. 

How does it work?

  1. Signup at visitsafe.at and choose your unique URL for example visitsafe.at/YourBusinessName. We also give you a QR code pointing to your URL.  
  2. Ask staff to present visitors with your unique URL and or QR code. 
  3. Customers are directed to an online form where they can enter details on their own device. Details of their visit such as time and date will be recorded and securely held.
  4. Log back in to visitsafe.at to download your records if required.
  5. That’s it! We automatically delete records after 28 days per government requirements

Stay in touch with your customers
VisitSafe gives your customers the options to opt-in for marketing so you can send them business updates and keep them coming back. Opt in records are available at VisitSafe for download or automatic addition to an Impact Data TalkBox account.  

Multiple venues?
No problem! You can set up multiple VisitSafe venue accounts. You just need to provide a unique email address for each venue account you setup.

Already an Impact Data TalkBox user? 
Just add your TalkBox account API key at VisitSafe. Job done!

Not an Impact Data TalkBox customer?
Talk to us about TalkBox today!

Not interested in marketing?
No problem, VisitSafe is freely available for everyone.

Frequently Asked Questions

Do I need any special equipment to use VisitSafe?
No. Any internet-enabled device such as a mobile phone can be used to access your VisitSafe form URL to check-in details.

What customer details should be entered when checking-in?
Per state government guidelines customers should be checked in with their name, phone number and table number. If you are asking customers to check themselves in please ensure the table number at which they are seated is clearly displayed.

What if a customer doesn’t have a phone number?
If a customer doesn’t have a phone number then can enter their email address or home address in the “phone number” field.

What if one person wants to check-in all customers at a table?
Details of multiple customers can be added from a single device by submitting the form multiple times.

How can staff be sure my customers have checked-in?
Staff can ask to see the form success page. Staff can take details verbally and check customers in on their own device. Alternately staff can view the reports to see who has and has not checked-in.

SMS dramatically boosts sales for Sydney restaurant.

Restaurant marketing expert Clive Morley from Foodshot has revealed some astonishing results from an SMS campaign he ran with Sydney restaurant Long Chim.

Famous for serving traditional dishes from Thailand, Long Chim (which means come and try) is by chef David Thompson. Pre COVID-19, the restaurant did not offer take away so when restrictions were put in place, Long Chim was forced into 1 of 2 options; temporary closure or immediate innovation – Long Chim went with the latter.

A takeaway menu that you can (almost) taste through the screen was the first operational move. Then to sell it. Long Chim had cleverly connected their booking system (Now Book It) and guest WiFi to TalkBox 12 months prior,  equipping them with a substantial contact list in which they could promote the new menu to.

Email proved to be a success, links to order online with pick up and delivery options brought in steady trade but was in no way comparable to the bustling ‘booked outs’ dinner shifts they were used to. Until they tried SMS.

Clive found that SMS was a fantastic way to reach customers on the database who weren’t responsive to emails. “Industry standards on email open rates are around 20% – so what about the much larger group of customers who don’t open the emails but may still be very responsive to marketing?”

“In the case of Long Chim, we found that sending the SMS had a 400% higher engagement rate than email, not to mention close to 100% delivery rate. Some marketers feel that texts can be a little intrusive, but the data is compelling. The SMS campaign for Long Chim brought in over 150 covers within 24 hours with a tracked ROI of 900%.” – Clive Morley

Below is an example of an SMS designed to drive sales; it includes the special on offer as well as a link to the menu.

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While some people will opt-out, that’s ok. Not everyone wants to be contacted by SMS so allowing people to opt-out filters out the people who may find it intrusive. The result is a contact list of highly engaged and receptive customers who are willing to spend with you – not surprising as, after all, they were your customers to begin with.

For more information about how to send an SMS read the article here or get in touch with impact data at hello@impactdata.com.au

Telling your take away and delivery story

Hospitality businesses across the globe are rapidly changing their offering to takeaway and delivery options to keep some form of revenue flowing in. For many businesses this has been a massive upheaval to operations and the focus has been on selecting the right technology partner and assessing your menu’s appropriateness. Delivery and takeaway may become an important part of your business model now and when things return to normal.

Now it’s time to tell your customers!

Simply changing your business to delivery won’t guarantee it will work, you need to engage your audience and get them purchasing.  Impact Data has gathered the top tips to help you grow your takeaway and delivery business.

  1. Create a beautiful email with images of your food.  If you don’t have images of your new menu do your best and take some shots of what’s on offer now.
  2. Talk about how to access your delivery or pre-ordering.  If you have gone low tech and are just using a phone number considering sending an SMS message to your best customers so they can call you direct.
  3. If you have chosen one of the third party delivery options like Uber Eats they will market your business but don’t take your eye off your existing customers so consider creating special offers that you can send to them to redeem on these platforms.
  4. Plan your communications.  If you have a different menu across the week or theme nights then plan to send regular messages to let customers know what this week’s menu is.
  5. Think about special events.  Now that we can’t gather for Mothers Day, birthdays or other special occasions people have turned to video events.  Can your business deliver in multiple locations so families can still enjoy Sunday dinner at the same time, all from your business?
  6. Birthdays still matter.  If you have your customers date of birth and you previously sent them an offer to dine in, why not send them an offer for delivery?
  7. Ask for reviews by setting up Feedback in TalkBox.  Not only is this important to understand how your customers are viewing your current options, getting feedback and reviews on your socials can help keep you top of mind and boost your brands profile.
  8. Get your customers involved.  Ask customers to post photos enjoying your food to their socials and tag your business. 
  9. Use this time to get to know your customers better.  Set up a TalkBox form and ask things like favourite menu item or drink.  You can then even send offers relating to your customers favourite dishes.

And most importantly, gather and connect your data.  

If you are using a delivery partner that allows you to capture and keep your customer data then get it into your TalkBox account so you can build your business now and after the crisis.

For help with telling your delivery story or connecting your data to TalkBox, talk to us at support@impactdata.com.au 

SMS DRAMATICALLY BOOSTS SALES FOR SYDNEY RESTAURANT LONG CHIM

Restaurant marketing expert Clive Morley from Foodshot has revealed some astonishing results from an SMS campaign he ran with Sydney restaurant Long Chim.

Famous for serving traditional dishes from Thailand, Long Chim (which means come and try) is by chef David Thompson. Pre COVID-19, the restaurant did not offer take away so when restrictions were put in place, Long Chim was forced into 1 of 2 options; temporary closure or immediate innovation – Long Chim went with the latter.

A takeaway menu that you can (almost) taste through the screen was the first operational move. Then to sell it. Long Chim had cleverly connected their booking system (Now Book It) and guest WiFi to TalkBox 12 months prior,  equipping them with a substantial contact list in which they could promote the new menu to.

Email proved to be a success, links to order online with pick up and delivery options brought in steady trade but was in no way comparable to the bustling ‘booked outs’ dinner shifts they were used to. Until they tried SMS.

Clive found that SMS was a fantastic way to reach customers on the database who weren’t responsive to emails. “Industry standards on email open rates are around 20% – so what about the much larger group of customers who don’t open the emails but may still be very responsive to marketing?”

“In the case of Long Chim, we found that sending the SMS had a 400% higher engagement rate than email, not to mention close to 100% delivery rate. Some marketers feel that texts can be a little intrusive, but the data is compelling. The SMS campaign for Long Chim brought in over 150 covers within 24 hours with a tracked ROI of 900%.” – Clive Morley

Below is an example of an SMS designed to drive sales; it includes the special on offer as well as a link to the menu.

SMS is a great way to get the immediate attention of your customers. Drive sales and remind customers who may not engage with email marketing about your offering. You can even include links to your menu for customers to view by selecting ‘add promotion’ in the SMS editor.

While some people will opt-out, that’s ok. Not everyone wants to be contacted by SMS so allowing people to opt-out filters out the people who may find it intrusive. The result is a contact list of highly engaged and receptive customers who are willing to spend with you – not surprising as, after all, they were your customers to begin with.

For more information about how to send an SMS read the article here or get in touch with impact data at hello@impactdata.com.au

If you’d like to see more examples of how Foodshot are driving restaurant sales, you can reach out on info@foodshot.com.au

Take your TalkBox communications to the next level with images from your partner CCA

One of the real challenges in making your digital marketing compelling is having great images.  Images that reflect the food and drinks that your business actually sells and to help drive customers to order from you. Adding beverages to your basket can attract significant margin and increase your basket size.  Both of which are incredibly important right now. 

Impact Data were thrilled to learn that Coca-Cola Amatil has launched a new digital and social portal for customers designed to help them maximise their social media presence and drive the value of every single sale. The portal is designed to be easy to use and to empower customers to make the most of their social media accounts and online menus. It provides users with impactful professionally developed social media assets and stunning digital assets that can be used straight away.

Learn more about the portal here.  

How it works

Customers register and sign-in to the portal to:

Sign in here

  • download professional images of Coca-Cola Amatil products to include on their own website, social media accounts or via aggregators. These can be easily inserted to create meal combos to drive higher value transactions. From tandoori to tacos and pies to poke bowl, a meal always goes better with a beverage!
  • access training guides to get started as well as detailed information on how to optimise presence on each of the major food aggregators.

Customers can also get support from their Amatil representative to make the most of the portal.

The Coca-Cola Amatil Perfect Store Team Manager Louise Thompson, explains, “this portal will ensure our customers continue to maintain contact with their valued consumers, protecting their businesses now and into the future.”

“It provides the knowledge and practical assistance to get them trading online quickly and, to maximise the value of those transactions, by featuring our iconic range of beverages with their meal combos.”

“Good quality photography can drive profitability online as well as in store. Adding a beverage to a meal order helps customers grow their transaction size by around $4.00 so it’s very worthwhile.”

“For example, a Vietnamese restaurant in Sydney optimised the $2 upgrade available on Uber Eats thanks to new combo imagery and saw a 64% dollar sales increase in one month.”

With this kind of assistance you can create beautiful and compelling emails that showcase your takeaway and delivery options and get your audience excited. Use TalkBox to get your customers attention immediately, send engaging email and SMS than includes content to showcase your offering.

If your business needs to showcase your new menu then sign up today and improve the impact of your communications.

For help getting data from your delivery partner into your TalkBox account please reach out to us at hello@impactdata.com.au

Impact Data to virtualise attendance at the AHG

Authorities are advising we should avoid large public gatherings as an effective measure to contain the spread of COVID-19. Just this morning the Australian Grand Prix was cancelled following this same advice. Containing the spread of the virus is particularly relevant in the club and gaming sector given the risk to the senior members of the community if infected.

In the interests of community health and safety, Impact Data have decided we will not make a physical presence at this year’s AHG.

Instead, we will be offering the material we were to present in person in a virtual format:

  • Webinar presentations
  • Live discussions with our expert team
  • TalkBox demonstration

Additionally, we will make some special presentations of strategies in which clubs and pubs can use TalkBox during this period to maintain member and customer engagement and help the community during this difficult period.

It is important that we all communicate well during this difficult time to help our communities and our nation recover and transition back to normal business as quickly as possible. Our team is working hard right now to prepare this content and advice for presentation to you by webinar on the scheduled tradeshow days next week.

In the meantime, please do not hesitate to get in contact if you have any questions, by emailing support@impactdata.com.au, or phoning 1300 885 447.

Helping your business navigate the virus

With the unfolding COVID-19 situation, world authorities are working hard to protect communities. In these times following health advice and keeping individuals safe is the priority. The most critical advice is if you or your staff are unwell then do not present for work.  

Airlines such as Qantas and British Airways have shown good leadership with their customer engagement by providing flexibility and assurances that every effort is being made to provide a safe environment for travel.

As TalkBox users you also have an opportunity to reach out and talk to your customers – TODAY!  Right now is the time to remind your customers that your business is doing all it can to service them safely. You can log into TalkBox, compose a message and send a voucher or offer that will drive business today.

Use the best images of your business and your food to remind people why they love visiting you and entice them with that photogenic cocktail or amazing pasta dish.

The sort of messages you should be communicating to your customers right now are:

  • We are open for business and we care about your health.  Let customers know you have extra hand sanitiser available on the bar, your staff have been briefed on cleaning protocols and they will be keeping the toilet soap dispensers stocked etc
  • An offer to come in this weekend, perhaps a 2 for 1 main meal or something generous which will bring in some new customers.  Give customers a reason to leave home and come in and enjoy your hospitality
  • Let customers and members know that your events are going ahead.  Running poker or trivia?  Message customers to let them know it’s going ahead as normal
  • AFL and NRL seasons are upon us, remind customers what a great place your venue is to watch the game
  • We deliver!  If you have delivery partners to deliver your food, then promote that.

If the worst does happen and we need to go into lockdown there are a number of communications that might be critical to get out to your customers:

  • Let them know you are closed and that you will communicate when you are set to re-open.  When you are ready to open go strong with an offer to get people back into the habit of visiting you ASAP.
  • Vouchers and gift cards will be honoured or extended beyond the closure period
  • Function bookings can be moved without penalty or cancelled if dates cant be rescheduled.

Don’t wait for your customers to decide not to go out and seek your hospitality, make hay while the sun shines and protect your hospitality business as best you can against any possible issues that might arise.

Need help with your messages or vouchers?  Reach out to help@impactdata.com.au

We are not in the real estate business anymore

Gone are the days that you simply create a great space, hire a good barista or handsome bartender, open the doors and expect business to keep coming in day after day.

Hospitality venues across Australia are still using old tools to operate in a completely new marketplace. In the current climate, businesses can’t afford to miss out on opportunities.

It’s time to change your attitude from ‘if you build it they will come’ to, ‘how do I engage with my audience when they aren’t here to stay top of mind and build my business’.

The good news is that the answer is probably already in your business.  Looking at the systems and tools that you use everyday can help unlock customer data to help drive your business.  Here’s some practical examples:

  • Got a heap of followers on your socials and spending lots on boosting your posts?  Great, why not invite them to have a direct line to your business by joining your customer database to receive invites, news and offers from your business.
  • Guest WiFi – Are you giving out a password, letting people access your WiFi and getting nothing in return? You can turn it into a customer acquisition tool by collecting customer data in return for free WiFi.  Don’t think customers will log on? A free coffee on their next visit is a simple but powerful incentive and you get another visit.
  • Turn your coffee stamp card digital – how many free coffees or muffins are you up to? What do you do if customers stop coming, can you contact them to remind them it’s only a few more visits before their free coffee?  If you are still using a piece of paper to run your loyalty program, it’s time to talk to your POS partner about a better solution.
  • Do you take bookings over the phone and hide that valuable data in a paper diary? It’s time to look at an online table booking partner that will not only help you manage your bistro better, but it will also create a valuable source of customers for you to re-market to
  • Giving away points but not talking to your customers?  One of the most common issues we see in business is a great loyalty program for your customers when they visit but forget the engagement strategy to make sure your business is top of mind and keep the customers coming back.

Simply opening the doors and hoping they will come is not enough anymore.  It’s time to engage with your customers when they aren’t in your business to stay top of mind and get them back more often.

The benefits of an engaged audience

Our  Operations director Mark Tunstall talks to PROPEL about the benefits of an engaged audience. 

Engaging customers ‘boosts voucher redemption and marketing responses’: Restaurant and bar operators with an engaged customer base achieve a voucher redemption rate of more than 15% compared with the market average of 10%, according to a study by Impact Data. 

The company’s analysis of marketing campaigns found strong customer engagement also led to a higher email opening rate – more than 20% compared with the average of 15%. The top three communications to entice customers back to a venue were birthday messages – consumer spend increased 37% on birthday occasions – followed by a welcome message and a guest recovery message issued automatically when a customer hadn’t visited for a month. Mark Tunstall, UK operations director at Impact Data, said: “Personalising the content your customers receive ensures relevancy and increases engagement. Birthday messages are an easy win for operators looking to increase open rates and drive footfall but are just the tip of the iceberg.

Operators can personalise their content in a far more sophisticated way by pulling customer data from the multiple streams available, such as Wi-Fi and booking platforms, which allows bars and restaurants to target specific sections of their customer base with promotions or campaigns.”

Learn more about automated communications here. 

Article featured in Propel Thursday News Briefing – 6th Feb 2020

Now Book It! Now integrates!

Are you ready to make your data work harder for you?

Great news, Impact Data now integrates with Now Book It. Your booking data can now automatically be pushed into your TalkBox account and our powerful analysis tools, ‘Pipeline’ and ‘Enlight’ work to discover the opportunities in your data.

Our Restaurants Package uses data from your booking engine to create clever, data-driven, automated marketing campaigns. Clients in your database will be made up of those who have already visited your venue, remarketing to existing customers is an easy way to get more bookings, more often. 

We make it easy to keep your customers coming back with a series of automated communications set up using your booking data. Here are just a few: 

  1. Welcome email: Confirm the booking details and include information about your business such as location and opening hours.
  2. Remind them to re-book: Staying top of mind can be easy with an automated message inviting them back scheduled to be sent at a specified time after their first visit.  
  3. Get feedback: Follow up with your customers after their visit. Include a feedback score such as NPS and direct those with positive experiences to leave a review. 

Integrating TalkBox with your Now Book It account will bring together the data of patrons who have made a booking with your venue. We also integrate with other booking platforms such as Quandoo and The Fork, see all our integrations here. 

Are you ready to take the next step?

Contact us today.

Email: hello@impactdata.com.au