Emails are the hottest item in your marketing arsenal
regular communication on a Monday afternoon a good time to drive additional sales? Or would your email be better suited at lunchtime while everyone is catching up while eating?
Turning Guests into Members, automatically
A membership program is a valuable investment for any business. For continual member base growth, you need a solid plan in place after the initial excitement of launching. An Impact Data Guest Account transforms guests and visitors to your club into members, without you needing to lift a finger. How? An Impact Data guest account … Read more
How to craft a winning welcome message
A well-executed welcome message is the easiest way to turn first-timers into loyal, repeat visitors. In TalkBox, you can set up a welcome email or SMS that sends the day after a customer has visited you, joins your guest WiFi, or signs up to your loyalty program for the first time. Why welcome? Customers expect … Read more
How to increase your marketing opt-ins
Building a customer database gives your business the power to drive revenue and influence demand. If you have connected TalkBox with your business systems such as booking platform, online ordering, POS, membership program or WiFi customers have the chance to opt-in to receive marketing. The more customers that opt-in gives your business a larger audience … Read more
Personalise or Perish
In more than a decade of developing database marketing software, I’ve never been so excited. Gone are the days of capturing customer data via the fishbowl at the end of the bar or guests signing up to membership programs with pen and paper – a slow and steady approach that would often generate an illegible … Read more
Improving Email Engagement
Do you struggle to keep up with all the emails and messages you receive? So do your customers. Email open rates have started to decline industry-wide. If customers stop engaging with your emails, their email clients could make your communications a lower priority — Gmail might move them to the ‘Updates’ tab, for example — … Read more
Top 5 tips to get the most out of your TalkBox account
Are you using TalkBox to its full potential? Although TalkBox is pretty simple to use, it comes with a lot of bells and whistles that you might not know about. Here are five ways to help increase your chances of success. Grow your database.Create a signup form (from the ‘Tools’ menu) to automatically grow your … Read more