Email

Personalise or Perish

In more than a decade of developing database marketing software, I’ve never been so excited. Gone are the days of capturing customer data via the fishbowl at the end of the bar or guests signing up to membership programs with pen and paper – a slow and steady approach that would often generate an illegible […]

Improving Email Engagement

Do you struggle to keep up with all the emails and messages you receive? So do your customers. Email open rates have started to decline industry-wide. If customers stop engaging with your emails, their email clients could make your communications a lower priority — Gmail might move them to the ‘Updates’ tab, for example — […]