In more than a decade of developing database marketing software, I’ve never been so excited. Gone are the days of capturing customer data via the fishbowl at the end of the bar or guests signing up to membership programs with pen and paper – a slow and steady approach that would often generate an illegible […]
Do you struggle to keep up with all the emails and messages you receive? So do your customers. Email open rates have started to decline industry-wide. If customers stop engaging with your emails, their email clients could make your communications a lower priority — Gmail might move them to the ‘Updates’ tab, for example — […]
Are you using TalkBox to its full potential? Although TalkBox is pretty simple to use, it comes with a lot of bells and whistles that you might not know about. Here are five ways to help increase your chances of success. Grow your database.Create a signup form (from the ‘Tools’ menu) to automatically grow your […]