Get more out of TalkBox with our July TalkBox tips

1. Sell more functions with recurring automated communications

Recurring automations in TalkBox are configured to resend at a pre-set intervals. Regularly remind your customers of your great events facilities, automatically. Learn how to set up recurring automations.

2. Stay ahead of busy periods with our online ordering partners QikServe and Mr Yum.

QikServe’s touchless ordering and payment solution might be the key to unlocking additional revenue, freeing up your staff, and negating waiting times. New customers who order via QikServe are encouraged to sign up, helping to grow your contact list and making it easy for your business to get more orders, more often. Learn more about QikServe.

Mr yum provides your business with mouthwatering visual menus and a seamless customer experience. Free up your team from transactional touchpoints with an easy to use web-based mobile menu and table ordering solution. Get connected with Mr Yum

3. Capture every customer and build your contact list. 

Create a QR code that directs to a TalkBox form and plaster it around your business. Entice customers to sign-up with a competition or a free drink on their next visit. 

If your account is in mirror mode talk to us about setting up a guest account so you can engage with new customers and drive member sign-ups. Learn more about guest accounts.

4. Reactivate lost customers with SMS. 

SMS has proved to be a great way to reach customers who haven’t provided a valid email address, or may not engage with email marketing. If things slow down during the colder months, an SMS campaign can be a great way to engage lost customers or promote a mid-week special.


5. Brush up on your TalkBox skills
Need a refresh on how to use TalkBox, or do you have a new team member that might want to learn? Visit our Youtube channel for training videos, marketing advice and partner chats.

How to build your contactable database & carded play

Get more from your loyalty program by improving contact-ability and carded play rates.

Your loyalty program should provide insights into who your best customers are and the effectiveness of your loyalty membership offering. However many gaming venues face the challenges of members who are not contactable; those who did not provide a valid email or mobile number upon sign up and low carded play rates.  

Here’s a guide to help you improve contact-ability and carded play rates so that you can understand who your best customers and get more from your loyalty program.

1. What’s in it for me (WIIFM)

Can your staff clearly explain why a customer should become a member?

Do you offer member pricing, points on spend, free meals on your birthday?  All of the above and more?  All of your staff need to have a complete understanding of how it works and relay the information about joining plus all the benefits of membership.

TIP: A welcome email that follows every sign up to reminds customers about the value of what they signed up for. You could even ask for feedback in that message to understand how effective your staff may have been in creating a great first impression. 

2. Asking every customer if they are a member

Train your staff to ask every customer if they are a member and encourage them to join if they aren’t.  If the customer is a member, remind them they need to use their member card across the venue to reap all the rewards of your program.

Consider a staff bonus program for the most sign-ups or a whole of venue reward if carded play rates increase.

3. Create Fear of Missing Out (FOMO)

FOMO is a major driver of consumer behaviour so why not tap into it?  Put ads on your digital and POS screens, publish member pricing on your menus and invite members to first access to book for major events.

Get the message out amongst your members to generate excitement and include images of customers winning member-only promotions in your newsletters.

4. Offer a points bonus promotion

If points can be accrued across the bistro and gaming room why not offer a bonus points promotion to drive carded play?  Make it accessible and of good value to all members, not just your top players to encourage more activity.

5. Member Draws are a winner

Make sure the criteria for your member draw includes that the customers have used their card in a specified number of days to qualify for the draw.  

TIP: Send an SMS to all members on the day of the draw to let them know what the value is. Remind them they need to be present and have swiped their card to be eligible to win.

6. Send a communication to members on screen and on the kiosk

If you can filter customers who are not contactable or are unsubscribed but may still be using a member card to accrue points, you can send them a message on the kiosk or on the service screen. Invite them to update their details at reception. 

7. Send an email and SMS to customers 

Use your TalkBox account to engage with all of your customers regularly. Vouchers can be included in any communication and are a great way to drive repeat visits.  If you have worked hard to build your database and carded play, it’s time to reap the rewards by contacting your members to get them back to your venue.  

If you want help getting more from your loyalty program, talk to us today. hello@impactdata.com.au.

‘Likes’ don’t get bums on seats – Why your business needs more than social media

Social media is an essential part of your marketing strategy but likes and shares don’t often convert into paying customers. Constantly changing algorithms, challenges in ‘stopping the scroll’ or simply posting at the wrong time, could mean that your customers don’t see your beautifully crafted content.

So, how do you reach customers directly, ensure your message gets received and they visit you? It’s likely your business already has the tools that can help retain more customers and get them back quicker. 

Customer, transactional and visitation data from your businesses systems such as POS, Guest WiFi or booking platform can connect you to your audience and get you more visits. The best part is that, unlike social media, this data is generated by your business and is owned by your business so that you can remarket to them, easily and cheaply. 

At Impact Data we gather your data in our marketing application, TalkBox. With your audience in one place, you can send email and SMS to influence behaviour, create demand and increase visits.

Customers who have opted-in to receive marketing communications want to hear from your business. Engagement rates for email and SMS dominate over all other marketing streams. We recorded average open rates for email of 18%, considerably higher than Facebook’s organic reach of 5.2%.

Email and SMS offer personalisation that cannot be achieved with social media. Not only can you address each customer by their first name, but the data in your business means you can understand their behaviour and react accordingly. 

An Impact Data customer retention solution analyses and transforms your data and automatically triggers messages based on a visit, spend level or anything else we know about your customer.  

  • Say happy birthday and help them celebrate
  • Thank them for visiting and ask for feedback
  • Recover a customer who hasn’t visited in 60 days
  • Reward a customer for their loyalty 

Email, SMS and social media should all have a place in your marketing strategy, but it might be time to assess where you put your efforts and budget.  Social media might help you attract new customers, but what do you have in place to keep them? Research done by Frederick Reichheld (Bain & Company) shows that increasing customer retention rates by 5% can boost profits by 25-95%. Our automated customer retention solution works to send the right message to the right customer at the right time to get them back which is critical to achieving this sort of profit result.

If you want to learn more about how we help businesses connect with their customers and get more visits, talk to us today. 

New to sending email and SMS? Read our secrets to successful communications report.

Redcat and Impact Data, experts in hospitality loyalty are coming together for Foodservice Australia 2021

New dates announced! Visit us at Stand B24

Think a loyalty program is just for rewarding your best customers? 
Visit us at Foodservice Australia, and we’ll show you how to leverage your loyalty program to influence demand and really drive sales. 

Redcat’s sophisticated POS and loyalty combined with an Impact Data automated customer retention solution connects you with your customers to get more visits. 

We collect your customer, transactional and visitation data from your Redcat POS and other systems in your business such as booking platforms and Guest WiFi. With all of your customer data in one application, you now have the best chance to influence behaviour, create demand and of course, increase visits & sales.

We analyse and transform your data, then automatically trigger messages based on a visit, absence of a visit or customer profile information.  

Learn from the best as we demonstrate how one iconic QSR brand utilises the power of Redcat and Impact Data to drive their loyalty program. We’ll take you on a customer journey so you can understand how our automated customer retention solution works to engage, retain and surprise & delight customers.  

We understand where your customer is at on their journey with you.  It’s like having your own team of analysts working to drive your business. 

  • Onboard and welcome new customers
  • Recover lost customers
  • Drive business on a slow day 
  • Keep regulars engaged
  • ….All automatically.
Don’t have a loyalty program? 

You might want to consider starting one. Adam Posner’s ‘For Love or Money’ 2021 report found that 48 per cent of consumers tend to stay loyal to brands whose loyalty programs they are members of, and even more so for Gen Z (63 per cent).

Want to know more?

Visit us at Foodservice on stand B24 August 24 -26, at the Melbourne Convention and Exhibition centre. Register for your free ticket.

Can’t make it to Foodservice? 

Connect with our team to talk about customer retention today.

Take the work out of Player Activity Statements

The PAS Module for TalkBox

Impact Data helps Victorian Gaming venues use data in their businesses to better engage with and understand their customers and automate communications associated with membership and loyalty programs 

In Victoria, every year gaming venues need to issue all players a Player Activity Statement. This task can be challenging, time-consuming and costly if it’s sent by mail.

By working with our partners, Impact Data has made it easier for customers who are also MAX Performance Solutions to automatically manage your venue’s Player Activity Statements.

Introducing the PAS Module for TalkBox.  It combines automated emails & SMS and a function that will suspend members if required, all without you having to do a thing.

How it works:

  • We work with you to create email or SMS templates that notify members when they need to view their PAS statement on the kiosk
  • There are two reminders sent. If the member doesn’t access their PAS statement on the kiosk or request one from your staff, their membership will automatically be suspended until they do
  • The messages are sent as non-marketing communication which means even if the customer isn’t subscribed for marketing they will receive these critical communications

What’s in it for your venue:

  • Improve your compliance with VCGLR requirements
  • Reduce your mailing costs
  • No more importing and exporting files between IGT and TalkBox ensuring accuracy
  • Time-saving as this process will run every day as required


To talk to us about the PAS Module for TalkBox, contact julie.eyre@impactdata.com.au

Getting ready to reopen?

Here’s your checklist for a successful reopening.

1. Plan your communications
There is a great deal of information to communicate to your customers before and after you reopen. It’s a good idea to plan your communications to ensure you cover it all.

Need help? Download our communications planner.

2. Review and connect additional data sources to TalkBox
Did you add or update your online ordering, WiFi, table reservations or EPOS during lockdown?

Check out our partners, and let’s get you connected.

3. Connect VisitSafe to TalkBox
If your business is using our free tool VisitSafe, to record and store customer visits for COVID-19 contact tracing connect it to your TalkBox account. This means customers who opt-in for marketing will be automatically added to your contact list.

4. Reactivate birthday communications
If your birthday message was paused during lockdown, check your offer and reactivate the communication when you reopen. Get in touch if you need help reactivating.

For customers whose birthday occurred during lockdown, it might be a good idea to let them know you didn’t forget. Use the filters in TalkBox to send a ‘Happy birthday’ communication to anyone who had a birthday during the lockdown period.

5 . Tell customers you are open
A ‘We are back’ SMS, with a link to book, is a great way to re-engage with customers.

Read more about why you need to be using SMS.

An exciting new partnership between Impact Data and Mr Yum

Coming together to help hospitality businesses recover and thrive

Digital marketing and customer data experts Impact Data have joined forces with emerging hospitality technology heavyweights Mr Yum to help businesses take control of their customer data and grow shared venues’ bottom lines

Kim Teo, founder and CEO of Mr Yum said: “Working with Impact Data to help our clients get marketing value from our technology makes complete sense. Mr Yum is all about creating great experiences for our clients and their customers and giving them the tools to have more meaningful interactions. Impact Data is all about that ethos as well.”

Impact Data quickly recognised the opportunity for existing and new clients to use data from  Mr Yum mobile menus, online ordering, pickup and delivery to grow their businesses.  This partnership gives businesses the ability to understand the behaviour of their customers, such as top items ordered, and the tools to use this data to market to their own customers more effectively, and get them back spending at the venue.

When it comes to data, you’ve got to be in the game to win

The Great Data Game – Webinar

To celebrate the new partnership between QikServe and Impact Data will be presenting ‘The Great Data Game’ in a webinar on Thursday 11th March at 11am UK GMT

Data played well, will benefit a business by driving revenue and provide a window into customer behaviour.

While most of brands do collect data through our technology solutions, not all assertively apply it to their marketing and operations. It can be all too easy to let it languish, making use of only the most basic of the information given to us.   

Join experts David Bird (Impact Data) and Steven Hawkins (QikServe) for an insightful webinar about data tactics and start to form a new game plan for optimising your use of customer data.

Book your spot.

The webinar will cover:

  • What can you really learn about your customers from data?
  • Is anyone piece of data more valuable than another?
  • How do you generate ‘more’ with data?
  • What are the best tactics to apply to data in order to win?
  • Does it work?
  • Hear industry examples and success stories.

About the Impact Data and QikServe partnership

QikServe is the enterprise platform for guest self-service in hospitality. With its range of digital ordering and payment applications, hospitality operators can provide powerful in-store and off-premise solutions from ordering to payment, giving guests the convenience to order and pay for their food and drinks whenever and however they want.

The Impact Data QikServe connection enables TalkBox to analyse each customer’s behaviour and then automatically reach out with one-to-one marketing campaigns to drive more visits. TalkBox will even predict when each customer is likely to make their next purchase and send an offer in case they miss their visit.

Want to get connected to QikServe? Talk to us today!

Webinar: how to use hospitality tech and marketing to trailblaze in 2021

While the circumstances around travel have drastically shifted, guest expectations and property operating goals remain the same; we just have to take a slightly different approach in order to reach them.

In an event co-hosted by Peter Ferris, Chief Sales & Marketing Officer and Mitchell Nunis, Head of Global Marketing Strategy from RMS Cloud, discover how to use hospitality tech and marketing to trailblaze in 2021.

Join our Sales and Marketing Director Sarah Franklyn alongside industry experts Michael De Jongh (Avvio), and Tracey Patterson (AI Chatbot for Hotels by Book Me Bob) as they share their insights.

What you’ll learn:

• The impact that guest behaviour has had on the adoption of technology in hospitality

• How to reposition your marketing to achieve higher consumer traction and drive more bookings

• Insights and takeaways into marketing and technology implementation to help boost your business

If you can’t make the live event, you can still register your interest and we’ll send you the recording via email to watch on-demand.Time

Register here.

Feb 23, 2021 10:00 AM in Canberra, Melbourne, Sydney