Engagement

How to increase your marketing opt-ins

Building a customer database gives your business the power to drive revenue and influence demand. If you have connected TalkBox with your business systems such as booking platform, online ordering, POS, membership program or WiFi customers have the chance to opt-in to receive marketing. The more customers that opt-in gives your business a larger audience […]

Using SMS to cut through and re-engage customers

How staying top of mind drove almost £5000 in sales for The Chesterford Group  The instant and direct nature of SMS makes it hard to miss. The Chesterford Group generated £4,939 of additional revenue using SMS to re-engage with customers who had not ordered in over 5 weeks. This campaign was purposely sent without an […]

The benefits of an engaged audience

Our  Operations director Mark Tunstall talks to PROPEL about the benefits of an engaged audience.  Engaging customers ‘boosts voucher redemption and marketing responses’: Restaurant and bar operators with an engaged customer base achieve a voucher redemption rate of more than 15% compared with the market average of 10%, according to a study by Impact Data.  […]

Improving Email Engagement

Do you struggle to keep up with all the emails and messages you receive? So do your customers. Email open rates have started to decline industry-wide. If customers stop engaging with your emails, their email clients could make your communications a lower priority — Gmail might move them to the ‘Updates’ tab, for example — […]