The Crunch Hospo app has been developed to be ‘Your Sidekick to Hospitality Success’ and is delivering great content, classes and community connections for hospo professionals. It’s a digital membership that helps you sharpen your skills in five foundational areas of business including finance, leadership, people management, operations and marketing. When the team asked Impact Data’s Director of Sales and Marketing, Sarah Franklyn, to participate, she was keen.
‘Helping hospitality businesses get the most from their marketing, customer data and loyalty program is a driving force behind what we do at Impact Data. We want to help businesses get closer to their customers and turn first-time visitors into loyal regulars. So when Crunch approached us with the opportunity to put a Masterclass together, it seemed like a great idea,’ said Sarah.
‘I wanted to ensure the content was actionable, could be absorbed in stages and would help drive a result. The Crunch team, led by Alex Haughton has put together a strong lineup of masterclasses and coaching to help businesses wherever they are at and in their own time. Our Marketing Masterclass focuses on helping business create a strategy on a page that will feed into all areas of the business. The focus is on building your Why and then using that to build your acquisition, engagement and retention plans.’
‘It’s also delivered in sections so businesses can focus on a particular part of their strategy and embed in it operations, if they don’t have the resources to tackle the whole program in one go. Any Impact Data customers that watch the class will be very familiar with some of the tactics as underpinning a great marketing strategy is the ability to engage with your customers when they aren’t on premise.’ noted Sarah.
Thanks to the team at Crunch Hospo, Impact Data customers can try for 3 months free. Simply use this link to sign up.
