Increase your interaction with Emojis in SMS

In TalkBox, you can now add emojis to the body of your SMS. ๐Ÿ‘‡๐Ÿ‘€

Emojis take the form of the infamous yellow smiley ๐Ÿ˜€ or icons that represent actions ๐Ÿคนโ€โ™€๏ธ objects ๐Ÿ›ด.

Emojis are a fun way to make your message stand out and boost engagement.

Why use emojis?
  1. Capture your customer’s attention:
    Increase engagement and clickthrough rates – a WGSN report found campaigns that include emojis yield a 17% increase in interaction compared to those without.
  2. Connect with broader and more diverse audiences:
    Emojis are recognised as a global language. While some may have a different meaning across cultures, there is a large degree of standardisation. ? means pizza no matter where you are from. 
  3. Show a bit of personality for your business:
    Breath life into your brand by including a few relevant emojis in your SMS marketing. 
  4. Capture attention quickly:
    Emojis can be a substitute for words or even whole phrases. Get your message across in a few symbols.  
When to use emojis?

Emojis quickly capture attention by adding colour and personality to your message. Here are just a few examples of how you can use emojis in your SMS. 

SMS is a powerful tool to engage with customers who may not respond to email marketing.

If you aren’t using SMS to reach your customers it might be time to. Read more about SMS marketing.
Kate Brook
Author: Kate Brook