Why use SMS marketing?

Did you know that the average person checks their phone approximately 86 times a day? Using SMS marketing to promote your business offers a huge opportunity to get direct and instant contact with your customers.   

Customers don’t apply the same level of filtering to SMS than they do to other forms of marketing, with a significantly higher level of engagement compared to social media. The short and direct nature of SMS marketing makes it the perfect way to get the attention of distracted customers with busy lives who might be thinking about lunch or dinner just as they receive your SMS. 

Here are just a few reasons to use SMS:

  • Remind customers about your business –  When they aren’t in your business, it’s likely they are not thinking about you and can easily be attracted to a competitor. SMS regular reminders and include a link to your menu or opening hours to bring them back.
  • Get a second visit – Send an SMS with an irresistible promotion to customers who haven’t visited your business in a while.
  • Boost a quiet period – Are Tuesdays a bit slow? Sending an SMS at the right time, such as just before lunch, can help drive sales. Include a voucher for a discount to entice customers even further.  

Need some inspiration?

Visit our SMS example library here.