How to start a loyalty program or update your current one

Loyalty programs can add to the overall brand experience and keep customers coming back. Whether you are starting a new from scratch or giving your current one a makeover. Here are our top tips to see real return on your loyalty program. 1. Clearly define your value proposition for members Points, visits, mystery rewards…all have … Read more

Impact Data Holiday Hours

From the whole team at Impact Data we wish you a happy holidays!Impact Data will be closed on public holidays over the festive period.14–24 DecemberOpen25–28 DecemberClosed29–31 DecemberOpen1 JanuaryClosed4 JanuaryOffice re-opens; normal business hours resume. We are here to help – any urgent technical matters will be responded to as a priority. All other requests will be handled promptly when we … Read more

The anatomy of a successful customer engagement strategy

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Did you know up to 80% of customers don’t return to a business, even if they have joined a database? Whether your business has a customer database or a full-blown loyalty program, the key is to define your customer engagement strategy and execute it well for every customer. There are four parts to a successful … Read more

How to stay busy all year long with Impact Data

You are busy now, that is great! But what if you could use the traffic you have during this time to give a quieter period a boost?  Imagine in six months time if you could drive sales on a slow day when you need it most?  Well, here’s how; Capture every customer.  Do you have … Read more

How to reconnect with your members after the COVID-19 lockdown

2020 has been challenging for businesses on many fronts. With more time spent out of your venue than in it, how do you reconnect with members, ensure they stay members and keep coming back to your venue. If you have made the decision to extend your membership term, reset points or give members more time … Read more