The anatomy of a successful customer engagement strategy

Did you know up to 80% of customers don’t return to a business, even if they have joined a database?

Whether your business has a customer database or a full-blown loyalty program, the key is to define your customer engagement strategy and execute it well for every customer.

There are four parts to a successful customer journey:

  • Welcome and onboard
  • Surprise and delight
  • Engage
  • Retain

Each of these stages is relevant to the individual behaviour of customers. The timing in which you react to those behaviours can be the difference between an engaged, inactive or even confused customer.

We created a guide designed to help you plan for the different stages. Download it now and learn how to engage with your customers across their life cycle with your business.

Download the guide.

Ready to change that stat and get more loyal customers?

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