Birthdays — How to make them special

Did you know that customers spend 37% more when celebrating a special occasion such as a Birthday? 

Sending a ‘Happy Birthday’ email or SMS is a great way to engage with your customers or better yet,  get a sale.

Businesses need to constantly be creative about how to capture sales in this challenging environment. Even if customers can’t visit your business you can still help them celebrate. 

Whether your business has transitioned to a takeaway and delivery model or demand is high and staff in short supply, you can still engage with your customers and help them celebrate.

Below are a few ways you can keep engaging with customers on their birthday and guarantee footfall when you re-open. 


If you have disabled birthday automatons during lockdowns, you might want to edit your message and turn them back on. 

If you are offering takeaway or delivery wish them a happy birthday and include a voucher or a free gift you will include when they order from you. 

Special occasion packs

Dinner, dessert and wine?  Perhaps think about offering a special occasion deal that customers can purchase for their loved ones as a gift. An afternoon tea box or a Sunday roast. Get creative and promote what you are doing via email or SMS.

Gift vouchers

Gift vouchers are not only the perfect gift for that person who has everything but can help your business with much-needed cash flow. Set up recurring automations in TalkBox to send out vouchers a couple of times a year and, before key celebrations such as Father’s Day or Christmas. 

Build a local experience

Why not work with other businesses in your area to create and deliver an experience? Dinner, wine, chocolates and even some skincare might be easily assembled with your local traders. Then you can sell the package to all your customers to maximise everyone’s sales opportunities.  (Let us know if your collaborators don’t have access to TalkBox and we will look after them)

We hope a couple of these ideas might work for you. You can find birthday email templates in your TalkBox account to help you get started.
Kate Brook
Author: Kate Brook