It’s time for the big reveal! The last in our series of everyone’s favourite TalkBox features. We hope you have enjoyed the series and learned a little more about TalkBox.
Marketing Campaign Ideas
More than just a single send or automated message, a marketing campaign might have a number of elements or a sequence of messages to drive an outcome. Here are some of the popular ones we support customers with:
 | 1) Update Details Campaign Whether you want to capture DOB, use our Locals Field or even track which sports code your customer follows, an Update Details Campaign is the right tool. Read our recent Case Study for the Inglewood Hotel. |
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 | 2) Share the Love This one will depend on how your POS or online ordering partners work, but here’s how it works. You send a voucher to your customers as a thank you, AND add a promo code that they can share with their friends and family. That code is set up in your POS or online ordering system to be single-use and only be valid for new customers. |
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 | 3) Welcome to Program One of the key opportunities we see with TalkBox clients who have loyalty programs is engaging with customers who are not participating in the loyalty program. They might still be shopping, but are not using their loyalty program. This might be because they have lost their card, don’t remember signing up or don’t realise the value of your program. We suggest you set up a quarterly campaign to target customers whose TOTAL VISITS is BLANK. That way, if they start using the program, they will stop receiving these communications. |
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Filters
When your TalkBox account is connected to your POS, reservation or even loyalty system, TalkBox filters can help you create marketing-ready segments that refresh just as the communication is about to be sent. This ensures only customers meeting that criteria will receive your communication.
 | 1. The Generations Targeting your communications by age or life stage might make sense for your brand, and using the Generation Filters is a great way to do that. |
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 | 2. VIPs When you combine Spend Range is HIGH and Visit Frequency is HIGH, you get the top 25% of your database and your most valuable customers. It’s a good idea to send your promotions to them separately so you can monitor their engagement, as that’s key to your business success. |
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 | 3. Day of Week or Service Period Booked Depending on your data connection, your TalkBox account may be able to create segments of customers who have booked at different times or days. This could be useful if you want to target customers who have booked for breakfast to tell them about your bottomless brunch or if you want to create more traffic on a slow day, you can target people with a TalkBox voucher who have never visited that day. |
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Reports
| Reports are where you get to see the efforts and effectiveness of your marketing and retention campaigns and celebrate your success or tweak to improve your results.Here’s our top reports and how to use them: |
| 1. Account Performance Reports – updated on the 8th of each month, they can highlight how your marketing and loyalty efforts are delivering for your business. Navigate to Reports/Account Performance Reports, and don’t forget you can download them to compare months 2. Automated Messages Reports – want to see how your Welcome or Lost messages are tracking over time? Navigate to Automated/Date Triggered and then select your message and click on the 3 dots, and Show Reports. 3. NPS – not only can you track your Net Promoter Score over time, you can filter on certain attributes of your customers to understand their feedback. For example, you can filter by Last Location Visited or Service Period Booked to see whether the NPS score changes to compared to your overall score. No doubt it will give you some food for thought. |
We hope you enjoyed our TalkBox Top 3 Series.
We would love you to vote on your favourites.
| VOTE ON YOUR TOP 3 Want to know more about any of our TalkBox Top 3’s? Contact us at support@impactdata.com.au |
