Impact Data a long term supplier to the hospitality space is pleased to announced that we have signed on to become a partner of AHA (Vic), the hospitality industry’s peak body.
Impact Data has been working with hospitality companies since it’s inception in 2000 and in fact was created in part to satisfy a gap in the market to send bulk SMS messages on behalf of pubs and bars to build traffic. Fast forward to 2017, and we are still helping venues build their database and communicate to their customers but now we offer much more.
Some of the challenges that we have seen facing venues have prompted Impact Data to build automated marketing packages to better build their database and keep customers engaged and visiting more often and we are keen to work with the AHA and it’s members to build marketing solutions that deliver a significant return on investment.
‘Impact Data has been working with Victorian hotels for nearly 20 years and over that time we have seen a number of challenges faced by the industry. What hasn’t changed, is that key partnerships and organisations like the AHA, provide a valuable platform for the industry and suppliers to come together and work together for better outcomes. With the new packages we have developed specifically for the industry, we felt that a partnership with AHA (Vic) was an effective way to engage the industry to get feedback and access to influencers and key decision makers’ said Sarah Franklyn, Director of Sales and Marketing at Impact Data.
‘It’s only early days but already the AHA (Vic) team have provided invaluable advice about specific challenges faced by their members and this is helping to shape how we develop our packages, ‘ Sarah noted.
AHA (Vic) General Manager, Mike Barouche said ‘It’s great to see that industry veterans like Impact Data derive real value in partnerships like the AHA. Our work to bring people in the industry together in valuable forums such as Pubs, Pots & Profits and our forums are a real opportunity for a sharing of knowledge and ideas between hoteliers and suppliers and we know our corporate partners value this highly’.

Impact Data – one of Australia’s quiet success stories started in 2000 by a bunch of entrepreneurial friends who remain in the business today. Fast forward to 2017 and the development of a suite of products and services help business wherever they are on their marketing and automation journey. From the beautifully simple but incredibly powerful email, SMS and social marketing platform TalkBox and the data driven rostering tool SmartShift, to a predetermined package perfect for industry verticals such as clubs, restaurants and golf clubs or a whole of business solution incorporating solutions and service. Check for details.

AHA (Vic) – For more than 150 years AHA (Vic) has provided industry leadership, lobbied on members’ behalf and promoted best practice in hotel management, with a commitment to effective communication with members. AHA (Vic) actively contributes to the development and growth of tourism and tourism-related industries. See for more details.

Impact Data
Author: Impact Data