Getting a customer through the door once is easy. Getting them back again and again is where the real revenue lives. That’s exactly what our Messages That Matter series is built for – using the data you already have in TalkBox to send the right message, at the right moment, without your team lifting a finger. We’ve pulled everything we’ve learned into three free guides. Here’s what’s inside each one.
1. TalkBox Best Practice Guide
Our best advice for creating communications with impact
Before you automate a single message, it pays to get the fundamentals right. This guide walks through TalkBox’s best-practice approach to email and SMS — subject lines, timing, design and more — the same principles that have helped clients lift open rates as high as 45.6%.
2. Automated Communications That Will Drive More Visits, More Often
The Basics Series
This guide covers the foundational automations every TalkBox account should have running: Welcome Messages, Anniversary Messages, Birthday & Milestone communications, Update Details campaigns, Customer Feedback, and revenue-driving campaigns for Functions, Gift Cards & Catering.
3. Automated Messages ‘Dates That Matter’
The Automated Data-Driven Series
For accounts connected to a Data Partner, this guide goes a level deeper. It breaks down the key dates — creation, registration, first visit, expected next visit, renewal, date of birth and more — that power TalkBox’s data-driven automations, plus how to use Formula Fields, date-triggered messages and loyalty & membership communications to keep customers coming back. Customers who receive these behaviour-triggered messages are 5x more likely to visit.
