Knowing your business could benefit from a loyalty program is the first step, but the next ones can be pretty daunting. From choosing your loyalty mechanics to selecting a name, starting a loyalty program means you may need a lot of inspiration and to make a lot of decisions.
The team behind Idealpos Engage, Idealpos by Oolio, and Impact Data have helped hundreds of hospitality businesses launch their loyalty programs, so we got together and created a guide to help.
DOWNLOAD THE LOYALTY PROGRAM CHEATSHEET
From helping you to select the right Idealpos features to designing, launching and leveraging your loyalty program, we have all the tips and information you need to get started.
Here’s a sneak peek and some tips on what makes a great hospitality loyalty program:
- Easy to sign up and access benefits with a digital member card or app
- Staff are engaged and communicate the value of the program
- Simple to understand mechanics, like every 10th coffee is free
- Regular communications via customer app, email & SMS to keep members engaged
- Member acquisition is an ‘always on’ activity.
One of the other challenges we know that businesses launching a loyalty program have is how to grow their database. So we put together a list of the best ways we have seen (and a couple we dreamed up) to grow a customer database.
DOWNLOAD OUR HOW TO BUILD YOUR LOYALTY DATABASE GUIDE
A couple of our favourite ideas include:
- Print your QR code sign-up on your coffee cups
- Print on receipts
- A social media tile with your QR code sign-up that you can supply to all the clubs and community groups you support
- Staff rewards program.
Want to know more about Idealpos Engage? Check it out here.
