Black Friday, Cyber Monday, and Tuesday may not seem like natural hospitality sales opportunities, but with some well-crafted and timed SMS messages, your business can drive immediate traffic and valuable gift card sales.
It’s been a challenging year for many hospitality and retail businesses so any opportunity to drive traffic and gift card sales is too valuable to miss out on and the Impact Data Team are here to help.
If you already are planning a Black Friday campaign we have some tips to help you maximise sales. And if you’re not, now might be the perfect time to start thinking about Black Friday and Cyber Monday. The biggest shopping season of the year is coming on Friday 29th November, and you’re gearing up to make this Black Friday unforgettable for your customers act fast! This year, take your sales to the next level with the power of SMS marketing, it’s one of the fastest, most direct ways to connect with your audience and drive instant sales.
With SMS, you can reach your customers where they are, in the moment. People are always on their phones, especially during Black Friday/ Cyber Monday, hunting for deals and looking for personalised offers. Let’s make sure your business is front and centre!
Learn how the team at Amore Restaurant drove over £40,000 in Gift Card sales on Black Friday. Click Here
Why SMS Marketing for Black Friday/Cyber Monday?
- Guaranteed to get noticed – over 90% of messages are read within 3 minutes so your offers will be seen almost instantly.
- Surprise & delight – if this isn’t a regular channel you communicate over and your offer is strong, this is likely to create a bit of surprise and delight for your customers
- Immediate notification and reaction to your offer. The average SMS click thru rates of around 30% are far higher than those of traditional marketing
- Strong return on Investment – talking to customers that have already signed up to be part of your database and communicating in a low cost, high value channel will create a measurable ROI
- Helps build customer loyalty – SMS allows you to deliver personalised messages and with all of the behavioural data available in TalkBox, you can easily create segments with different messages
- High delivery rates – 99% of SMS messages are delivered
- Low unsubscribe rate – traditionally a channel with a low unsubscription rate, as long as the communication is appropriate and adding value to your relationship.
We have created a couple of templates to get you started, if you would like these added to your account contact us at support@impactdata.com.au.
