Stamp cards have been part of the hospitality and loyalty landscape for decades as they offer a simple yet effective way to get customers back. However, they have some real points of customer friction and frustration for business.
It’s time for an evolution for businesses and their customers and Idealpos and Impact Data are ready for the challenge.
The partnership between customer retention experts Impact Data and leading point of sale and loyalty provider, Idealpos, have come together to deliver Idealpos Engage. Idealpos Engage is more than just a marketing tool, it’s been specifically designed to help Idealpos customers get more value from their loyalty offering.
The first area of focus for Idealpos Engage; is to help businesses rid themselves of their paper stamp card or introduce this simple loyalty mechanic to drive revenue. Combining the power of Idealpos loyalty and Impact Data’s digital marketing application; TalkBox is proven to drive repeat business and keep customers visiting with clever, targeted communications based on their behaviour.
Idealpos Engage solves the four key areas of friction and frustration:
- Getting customer details and building a valuable database
- Knowing when customers have stopped visiting
- Having physical cards or stamp cards and customers losing them and missing out on rewards
- Visibility of your loyalty liability.
The team behind Idealpos Engage understands these pain points well and has built a solution that’s right for single sites, groups and franchise businesses.
Customers who receive an automated message are 5 times more likely to visit.
Here’s how it works:
- Customers sign up to your Idealpos powered loyalty program via a QR code on your digital display screens
- They immediately receive their digital member card that can be added to their Apple or Google wallet
- Customers receive stamps or points for their purchases by scanning their digital membership card
- They receive regular updates about their loyalty status, if they stop visiting, to prompt them to redeem their reward or to celebrate a birthday via email and SMS.
This set-and-forget loyalty and marketing solution is available for all Idealpos customers. Speak to your Idealpos Account Manager today or register to find out more here.
