We know your customers are at the centre of your business, but are they at the centre of your story? 2026 is the time to put them right in the centre, and your business will reap the benefits.
When your customers are at the centre of your story:
- You have a single view of their interactions with your business
- You benefit from a single database that can be segmented based on bookings, spend, visits, loyalty metrics and whether they have visited or not
- You can drive sales for slow periods, functions, gift cards and more
- You can gather feedback and understand customer sentiment, and your Net Promoter Score
AND
You can benefit from TalkBox by Impact Data’s hands-free marketing, which sends the right message to the right customer, at the right time, with the right call to action.
HOW DOES IT WORK
TalkBox connects to your internal business systems that contain transactional customer data, including WiFi, POS, loyalty, order at table, bookings and reservations. TalkBox can also connect to your website to start building or growing your database. We combine that information and update a number of marketing-ready fields each day, including:
- Days since last visit
- Expected next visit date
- Average POS spend
- Spend and Visit Frequency.
Additionally, if a new contact has been added to the database, TalkBox knows whether they are a member and, if not, can automatically nurture them toward membership.
With all of this incredibly rich and valuable data, TalkBox takes the heavy lifting out of your engagement and retention marketing with our automated messages that are designed to:
- Welcome and onboard new members
- Get new customers to start visiting more regularly with our revisit series
- Retain customers by automatically targeting those who are trending away
- Surprise and delight customers with birthday and loyalty offers.
TalkBox has a powerful and flexible voucher system that allows you to create and measure campaign success, drive sales for specific periods, or even encourage the trial of new products. Read more about TalkBox vouchers here or contact our support team to see if your POS is integrated with TalkBox vouchers for a more seamless experience.
Whether you have a marketing resource who needs a database to tell your story, or you are a time-poor publican or any hospitality business that needs help building revenue, TalkBox can help.
Get in touch at hello@impactdata.com.au.
