A great loyalty program is more than just getting a new customer to sign up for your program. It’s about establishing, developing and maintaining a relationship that keeps your brand top of mind and increases your share of wallet.
Loyalty programs are all about creating and smoothing demand and increasing your average transaction value. You can only achieve this if you have the means and permission to market to your customers to stay in touch and influence their behaviour.
That’s why the fantastic partnership of Vita Mojo Loyalty and Impact Data’s digital marketing platform, TalkBox, can deliver for your business. When you combine the automated ‘messages that matter’ from TalkBox to keep engaging with your customers, you can take your Vita Mojo loyalty program to another level.
Here’s how it works:
- Connect your Vita Mojo loyalty program to TalkBox
- When a customer signs up for loyalty, they get added to your TalkBox database
- TalkBox analyses the behaviour of messages and triggers messages to welcome and onboard, engage, retain, surprise and delight
- TalkBox can even calculate when a customer is trending away and starts to trigger late and lost communications
- These ‘messages that matter’ are based on the individual’s behaviour and can include key metrics such as points balance and points to next reward, and are branded to your loyalty program
- TalkBox can deliver messages via email, SMS and push notifications to help you connect to your members where they want to hear from you
- Messages contain Vita Mojo vouchers to drive your customers back to your business. Vita Mojo vouchers issued by TalkBox can work on your POS, App, Click and Collect and kiosk to give your customers the ultimate flexibility in how they engage with your offers.
- Your team has marketing-ready data at their fingertip to keep telling your story, update customers on new products or openings and promote your hot offers.
Brands such as Honest Burgers, The Salad Project and Boston Tea Party have connected their Vita Mojo loyalty program to TalkBox and gotten sensational results.
READ THE CORNISH FISH AND CHIPS CASE STUDY HERE.
