Hospitality in Queensland is world-renowned, with some of Australia’s most successful clubs and pubs calling the Sunshine State home. So when it came to building partnerships to continue to support one of Australia’s hottest markets, it was natural that Impact Data and Hop To It Collective came together.
Impact Data has been helping QLD venues connect with their members and guests via our digital marketing application, TalkBox for many years. Now, we have partnered with marketing experts Hop To It Collective to take that support to a new level.
‘Most clients use TalkBox as a ‘set and forget’ customer engagement platform, but the richness of the data that we have in our partnership with Odyssey Gaming, our POS and reservation partners; marketing teams have real power at their fingertips to drive member acquisition, engagement and retention. We needed a partner on the ground in QLD who was familiar with the legislation, the market and most importantly had the experience to help our venue partners get more visits, more often,’ said Impact Data CEO Lachlan Opray.
‘While Hop To It Collective might be one of the newer kids on the block, the team are seasoned industry professionals with extensive experience across all hospitality sectors. With a hands-on approach that is unapologetically customer-centric, they are the perfect partners to help Impact Data’s clients get the most from their customer engagement strategy and TalkBox’ said Opray.
‘Having worked with TalkBox before, I was keen to bring that experience to our customers and help them connect better to their members and guests. TalkBox is a powerful tool with plenty of features that can help create a more personalised experience for your members and even guests,’ noted Hop To It Collective founder James Anderson.
‘I have seen the time-saving capabilities of the automated messages that welcome, engage and retain customers without venues having to lift a finger first hand. This gives your team time to focus on major promotions and highly segmented campaigns. And if you don’t have the resources, my team are here to help. In fact, we have recently hired Claire Grimes as a Customer Success Manager to support our clients even further.’
‘We are partnering with Impact Data in QLD to initially help existing Odyssey customers ensure they get the most out of TalkBox. Our team is available for health checks and consultations to ensure that your practices are compliant, leveraging best practice for harm minimisation and reaching as big an audience as possible,’ said Anderson.
‘We have already collaborated with the Impact Data marketing team to produce The TalkBox Playbook, which is a comprehensive guide to everything that a TalkBox account connected to Odyssey can do. Putting that guide together was such a great experience where we shared notes about how some of TalkBox’s lesser-known features can have a significant impact on making marketing easier.’ reflected Anderson.
To book a time with Hop To It Collective to have a TalkBox Health Check contact james@hoptoitcollective.com.au.
CLICK here to download The TalkBox Playbook
