For hospo businesses in the southern hemisphere, we are grappling with colder weather, and Christmas and summer seem an eternity away. But the reality is that they aren’t. For businesses, groups and the party set, planning might have already begun for the end-of-year festivities. And of course, once we tick over to July, there are plenty of EOFY Function opportunities for companies putting a pin in FY25.
Here are a couple of ways TalkBox can help drive the Group Bookings or functions your business wants in its future, and it starts with subscribing to our Hospo Events Calendar – never miss a key event date, plan for major sporting events, and get inspiration when you need to create an occasion for your business.
- Use the Hospo Events Calendar to select a day to showcase your business or a key item on your menu. Think International Donut Day or even Margarita Day.
- Connect your Table Booking Data – did you know that you can use a TalkBox filter to identify Guests that make large bookings and tag them to communicate your EOFY and Christmas Function Packages
- Automate a quarterly function reminder message. You never know when a customer might be looking to book an event. Let your database drive regular function enquiries
- Don’t wait til December 25 to celebrate Christmas. Christmas in July is emerging as a fantastic hospitality occasion to get dressed up in ugly Christmas knits and enjoy some mulled wine. Maybe you could make it your Tuesday Local’s night event during July. Want to know if someone is Local? Use the Talkbox locals field in an Update Details campaign so you know who to target for local events.
- Sports Finals are a great event for many venues. Start planning for your AFL and NRL Grand Finals, and don’t forget about the Spring Racing Carnival. You could create a TalkBox filter that identified your High Spend Range + High Visit Frequency customers. This is the top 25% of your database, and you can offer them priority tables for your events.
- Talk to the right customers about your events. Using the TalkBox Generation Filters, you can make sure you are targeting the right demographic for your upcoming events
- Set up Milestone Birthdays communications to target those all-important birthday functions in plenty of time to secure the big event.
- Create a TalkBox Happy Hour Voucher to boost a slow service period. Perhaps you need to drive the lunch trade on Wednesday? Why not send customers who have never visited for lunch a generous offer?
Need help? Contact support@impactdata.com.au.
