Impact Data is pleased to introduce a new partnership with My Courtesy Bus, brought to you by Spoke Technologies.
My Courtesy Bus offers a convenient online and in-venue booking service for members and guests. With secure member login, address validation, and SMS messages for booking confirmation and estimated pickup times, members will enjoy a streamlined experience.
For venue partners, you can easily manage your timetable, control pick-up regions, track the bus in real time and take over-the-counter bookings in seconds. Plus, the Integrated Driver App will pre-plan an optimised route factoring in live traffic that can be customised by drivers, before locking down their pickups in Waze or Google Maps.
‘We are in the early stages of rolling out My Courtesy Bus, but the feedback has been fantastic. We’re now live in multiple venues across two states, and online bookings are already exceeding 30%, relieving pressure from phone calls and a backlogged reception area’ said Spoke Technologies Managing Director Matt Rafton.
‘Spoke Technologies was started to fill gaps in the hospitality tech space. We want to help our clients create a seamless experience across their operational and customer-facing technologies. The way venues operated their Courtesy Bus was languishing with poor or no technology. This was putting additional pressure on staff and drivers and creating friction for members.’
‘We saw the opportunity to fix that by developing a solution based on our deep understanding of venues and their customers.’
‘Our next feature release will allow venues to report on the gaming, food and beverage spend of members on the day they use the courtesy bus. This will help venues measure the ROI across specific days or times and is a game-changer for the industry,’ said Matt.
The Impact Data team were impressed with the functionality and ease of use and sees it as another valuable source of data about a member.
‘Just like reservation data, knowing that a member is using your Courtesy Bus is another layer of personalisation. By identifying customers that have never made a booking in TalkBox, you can let them know about the service, ask feedback from those that have and of course let regular users know about updates and changes to your service’ said Impact Data’s Head of Sales & Marketing, Sarah Franklyn.
‘Personlised marketing is all about reducing the noise and really showing me you know me. By understanding that a customer is a regular visitor and user of your service, you want to let them know about special timetables on public holidays for example. For non-users, this type of information isn’t relevant and may distract them from other key marketing messages you want to land’ said Sarah.
The integration between My Courtesy Bus and Impact Data is due to be delivered later this year, but in the meantime, if you want to learn more about My Courtesy Bus contact matt@spoketech.com.au.
