Author: Kate Brook

Impact Data to virtualise attendance at the AHG

Authorities are advising we should avoid large public gatherings as an effective measure to contain the spread of COVID-19. Just this morning the Australian Grand Prix was cancelled following this same advice. Containing the spread of the virus is particularly relevant in the club and gaming sector given the risk to the senior members of […]

Helping your business navigate the virus

With the unfolding COVID-19 situation, world authorities are working hard to protect communities. In these times following health advice and keeping individuals safe is the priority. The most critical advice is if you or your staff are unwell then do not present for work.   Airlines such as Qantas and British Airways have shown good leadership […]

We are not in the real estate business anymore

Gone are the days that you simply create a great space, hire a good barista or handsome bartender, open the doors and expect business to keep coming in day after day. Hospitality venues across Australia are still using old tools to operate in a completely new marketplace. In the current climate, businesses can’t afford to […]

The benefits of an engaged audience

Our  Operations director Mark Tunstall talks to PROPEL about the benefits of an engaged audience.  Engaging customers ‘boosts voucher redemption and marketing responses’: Restaurant and bar operators with an engaged customer base achieve a voucher redemption rate of more than 15% compared with the market average of 10%, according to a study by Impact Data.  […]

Personalise or Perish

In more than a decade of developing database marketing software, I’ve never been so excited. Gone are the days of capturing customer data via the fishbowl at the end of the bar or guests signing up to membership programs with pen and paper – a slow and steady approach that would often generate an illegible […]

Improving Email Engagement

Do you struggle to keep up with all the emails and messages you receive? So do your customers. Email open rates have started to decline industry-wide. If customers stop engaging with your emails, their email clients could make your communications a lower priority — Gmail might move them to the ‘Updates’ tab, for example — […]