An exciting new partnership between Impact Data and Mr Yum

Coming together to help hospitality businesses recover and thrive

Digital marketing and customer data experts Impact Data have joined forces with emerging hospitality technology heavyweights Mr Yum to help businesses take control of their customer data and grow shared venues’ bottom lines

Kim Teo, founder and CEO of Mr Yum said: “Working with Impact Data to help our clients get marketing value from our technology makes complete sense. Mr Yum is all about creating great experiences for our clients and their customers and giving them the tools to have more meaningful interactions. Impact Data is all about that ethos as well.”

Impact Data quickly recognised the opportunity for existing and new clients to use data from  Mr Yum mobile menus, online ordering, pickup and delivery to grow their businesses.  This partnership gives businesses the ability to understand the behaviour of their customers, such as top items ordered, and the tools to use this data to market to their own customers more effectively, and get them back spending at the venue.