Are you using TalkBox to its full potential? Although TalkBox is pretty simple to use, it comes with a lot of bells and whistles that you might not know about. Here are five ways to help increase your chances of success.
- Grow your database.
Create a signup form (from the ‘Tools’ menu) to automatically grow your database, letting customers subscribe from your website and/or social media pages. For more rapid database growth, our data-integrated packages tap into the power of your guest WiFi (
Fydelia) and bookings system (Collins)
- Increase your email open rates.
There are many reasons why emails might end up in contacts’ spam folders; if you don’t have a Sender Policy Framework (SPF) record set up for your domain, it’s probably a contributing factor. Click here for more information on SPF records, including how to set up one.
- Boost your functions bookings with automated communications.
TalkBox allows you to send automated communications to contacts on or around their birthdays or anniversaries, and you can include special-offer vouchers (find them in the ‘Tools’ menu) in those communications. Milestone-birthday communications, sent several weeks or months before the big day, are a great way to drive functions business and advertise your venue-hire services without lifting a finger.
- Get more rave reviews (and prevent negative comments from ending up on TripAdvisor).
Find out what your customers think of you with TalkBox’s feedback-survey tool, and automatically send different follow-up messages based on their responses. You can invite positive reviewers to post a review on TripAdvisor, Facebook or Google, and thank negative reviewers for their feedback, giving them a way to share their experience without posting it online. Dalziel Park Hotel in Lancashire has jumped from third to first place on TripAdvisor for hotels in its region since it started sending automatic feedback surveys. Learn more about feedback surveys here and here, and how to set up automatic communications in this article.
- Create a marketing plan
If you’re not getting great results from your marketing efforts, implement a marketing plan. And don’t be afraid to ask for help — the Impact Data support team is here to help you get the most out of TalkBox.